Chups Chups – 3D Skull

This was a super fun made-for-mobile project that I had the pleasure of both directing and animating.

I worked closely with the brand to develop the marketing message and creative concept, and eventually expanded that into a storyboard and animatic. Yan Jamacaru – art director and my dear friend – took the existing package design and developed it into this gorgeous, vibrant illustration style, which I then took great pleasure in bringing to life through animation.

I love projects like this one not just because of the way it looks and moves (although that’s certainly part of it!) but also for the opportunity to bring a spot all the way from concept to execution.