While 3D is not my original area of expertise, 3D projects are one of my favourite types of projects to direct. In fact, counterintuitive though it may seem, I consider my greatest asset as a director of 3D projects to be my background in the world of 2D character animation.

I insist in my 3D projects on a traditional pre-production process, including crucially an old school, detailed, hand-drawn animatic. While talented animators – like the ones I was blessed to have on my team for this campaign – are able to get a lot of interesting poses and expressions out of a rig, I find nothing quite compares to the freedom that comes from working out a sequence “the old fashioned way”, on pencil and paper. The snappiness and dynamism we were able to get out of this character stands testament to this approach.